If every PPC click landed on your most relevant webpage, would that increase your sales?
Your search ads attract shoppers.
We find your best webpage for the shopper to land.
Our software for SEM search marketing campaign managers uses knowledge of your website, e-commerce catalog & shoppers to automatically determine the best destination landing pages. By getting shoppers to the most relevant page, we help our retailer and agency clients deliver a better shopper experience, increase conversion and reduce their campaign management effort.
Vioby LinkDirector™
Today’s consumers start their shopping with a search on Google, Bing or Yahoo. When shoppers click on your ad, they expect to see exactly what they asked for. By understanding shopper intent, Vioby’s LinkDirector technology improves the shopping experience by automatically determining the webpage on your site that best matches your shopper’s search.
Our LinkDirector cloud service understands the intent of your shopper’s request and dynamically generates a deep-link to the most relevant items in your catalog. We analyze historical data, your website and catalog, and use statistical predictive analytic models to optimize keywords, including long-tail and negative keywords, to best capture shopper intent, and present the shopper with your most relevant items.
We help get your shoppers to the most relevant page on your site, improving their shopping experience, driving higher conversion and reducing your campaign management effort.
Improve Shopper Experience
Reduce shopper frustration by understanding intent and responding with the most relevant items, categories or content
Drive Conversion, Revenue & Profitability
Increase conversion by presenting the most relevant items — eliminating several clicks between the ad and “Add to Bag”
Simplify Ad Campaign Creation & Management
Automated algorithms determine the optimal destination landing page after the ad click, always consistent with catalog changes and eliminating broken links
Scalable, Secure Cloud Service for Easy Integration
Our software runs on industry-leading cloud computing resources for high reliability and instant scalability
For all your paid search campaigns!
How It Works
Optimize Where Your Shopper Lands on Your Website — Automatically!
When the shopper clicks on your ad:
• We determine the shopper’s intent of the query by semantic interpretation of the keyword that triggered your ad
• Automatically determine the shopper’s location, device type and other relevant information
• Map the shopper’s intent to your most relevant items, category or content
• Create a deep link to your site landing page corresponding to that analysis
• Redirect the user to that optimized landing page on your website
Your clicks will be in good company.
We process thousands and thousands every day!
Vioby LinkDirector is a cloud-based search marketing optimization solution for SEM campaign managers that is fully compatible with your existing infrastructure — analytics, ad management tools, search networks and web infrastructure. Simple integration with no IT department involvement required means fast time-to-market.