by Mike Krasner | Apr 15, 2016 | Industry News
Good sponsored article on Voice Search in MarketingLand by Microsoft Bing. Two key points: Voice search is here now. Through Apple Siri, Google Now, Microsoft Cortana and directly through search engines. Spoken queries are different than typed search queries —...
by Mike Krasner | Apr 6, 2016 | Paid-Search Advertising Optimization
A Surprising Cause of Competing Keywords When you bid on a keyword, AdWords gives you tools to check to see if it is a duplicate to your other keywords. In analyzing our clients’ search term report data, however, we found a very different situation where keywords are...
