by ViobyWP | Feb 27, 2017 | Industry News
On July 26, 2016, Google unveiled an update that introduced expanded text ads. The new ad format promised to transform the performance of its text ads, quoting several customers with CTR performance improvements of 79% to more than 100%. Standard text ad Expanded...
by Mike Krasner | Feb 7, 2017 | Paid-Search Advertising Optimization
How consumers shop online changed dramatically in the past year. It has been true for years that most shoppers start their online shopping with a search. And, given Google’s leading position in search, I assumed that shoppers mostly started with a Google search....
