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Do Long-Tail Keywords in Search Ad Campaigns Really Improve Conversion?

by Mike Krasner | May 30, 2017 | Paid-Search Advertising Optimization

To get the answer, we analyzed real campaign data Do long-tail keywords actually improve conversion rate? It makes perfect intuitive sense that, when a shopper is searching for a “jimmy choo women’s black leather jacket” and then actually lands on a page showing...
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