by Mike Krasner | Jan 22, 2020 | Voice Shopping
In Part 2 of this series, we looked at the the expectations and hype of voice shopping. We can be skeptical of projections of $40 billion of voice shopping purchases by 2022, but this is still a small fraction of online retail. And major retail and brand CMOs are...
by Mike Krasner | Jan 14, 2020 | Voice Shopping
In Part 1, Status of Voice and Virtual Assistants, we looked at the smart speaker market driving adoption of the voice user interface. The ubiquity of the voice-interactive virtual assistant, now on 100 million smart speakers and 2 billion phones and other devices,...
by Mike Krasner | Jan 6, 2020 | Industry News
A recent article in Harvard Business Review discusses how brands can “stand out” in the new world of retail where shoppers increasingly are using Alexa, Google Assistant and Siri for voice shopping. Just as brands have made deals for shelf space in stores...
by Mike Krasner | Jan 6, 2020 | Industry News
The Capgenini Research Institute recently looked at how organizations and consumers are embracing voice assistants. Consumers are actually preferring to interact with intelligent assistants, particularly for researching products and customer service after...
by Mike Krasner | Jan 6, 2020 | Industry News
Although Amazon Alexa currently has the most deployed “smart speakers”, Loop Ventures is forecasting that Google Home will surpass Alexa and be the market leader by 2022. According to Voicebot.ai, Google Home will have nearly half of the smart speaker...
