The Long Tail campaign Dilemma: How to improve long-tail keyword performance without consuming lots of time updating many thousands of landing page destinationsread more
Looking to do everything possible to help online retailers improve the accuracy of their paid search advertising, Vioby decided to conduct some research into the field. What we found helped contextualize why so many organizations struggle to direct shoppers to...read more
Summary Voice search is being used more and more often and many pundits are discussing the effect on search marketing. Perhaps the most important impact on e-commerce will be that your shoppers are using longer search queries to be more expressive of what they want....read more
New integration with SEM platforms delivers additional improvements in shopper experience Boston, MA 09/12/2017 Vioby, developer of the first marketing automation product that determines the most relevant landing page for every keyword, today announced an advanced...read more
To get the answer, we analyzed real campaign data Do long-tail keywords actually improve conversion rate? It makes perfect intuitive sense that, when a shopper is searching for a “jimmy choo women’s black leather jacket” and then actually lands on a page showing...read more
Just as merchandisers change the brick-and-mortar shop window regularly to reflect the latest trends and new items, so do online store webpages.read more
Online shopping has changed dramatically. 5 out of 6 shoppers start with a search, but over half searched first on Amazon. Why? Shopping experience.read more
AI technology is quite real today and is being used in many applications that are becoming ubiquitous. At Vioby, we’ve embedded AI technology in our LinkDirector product, the first in a new category of marketing automation products for e-commerce SEM campaign managers.read more
Competing keywords — are they bad?
When you bid on a keyword, AdWords gives you tools to check to see if it is a duplicate to your other keywords. In analyzing our clients’ search term report data, however, we found a very different situation where keywords are definitely competing against one another and the result is often not very good.
What I am talking about here is distinct—not duplicate—keywords in your campaigns that are competing to be AdWords’ choice for the competitive auction. Fortunately, discovering the long-tail keywords that better match your shopper queries solves this problem.read more
Your SEM campaigns are not up-to-date.
Every week, your e-commerce store has hundreds of new products, as well as changes the website including new and deleted categories, styles, filters and facets.
Are you keeping up with those changes for your SEM search marketing campaigns? When a shopper clicks on your search ad, is the destination landing page on your site up to date? Would you know if it were not? Are the catalog changes enough to really matter?
Here are 4 key updates you need to do regularly.read more