The concept of Personalized Conversational Shopping is to bring that great in-store experience online. Shopping that is driven by understanding the shopper AND the store. Driven by data, the user experience is like conversing with an efficient, intelligent sales associate.
Online orders have surged & shoppers temporarily ignore the poor experiences due to the crisis. E-commerce retailers who invest now in customer experience will be those who not only survive, but thrive.
How can you take advantage of the current surge of online shoppers to improve online shopping? Here’s what consumers are saying.
In these unusual times, online shopping and out-of-stock items have both increased. Have you checked all your landing pages?
To prepare for voice shopping, retailers and brands should start designing and prototyping their voice shopping systems that will lead to successful enterprise-scale deployments that delivery great experiences to their shoppers.
When consumers say they plan to use voice assistants for shopping, this goes way beyond the early grocery deployments. Compared to electronics, books and clothing, grocery is a minor category for online purchases. Granted, driven by billions of dollars of capital investment, grocery delivery by Instacart, AmazonFresh,, Google Express, and others, is expanding the online share of the grocery market quickly.
In Part 1, Status of Voice and Virtual Assistants, we looked at the smart speaker market driving adoption of the voice user interface. The ubiquity of the voice-interactive virtual assistant, now on 100 million smart speakers and 2 billion phones and other devices,...
The first virtual assistants were mostly special purpose. When we deployed Sprint Voice Command in 2001, it was used by millions of users everyday, primarily used for voice dialing, and used for other tasks such as news, weather, stocks, etc. less frequently. Back...
The Long Tail campaign Dilemma: How to improve long-tail keyword performance without consuming lots of time updating many thousands of landing page destinations