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The State of Voice Shopping, Part 4: How Can Brands Prepare?
To prepare for voice shopping, retailers and brands should start designing and prototyping their voice shopping systems that will lead to successful enterprise-scale deployments that delivery great experiences to their shoppers.
The State of Voice Shopping, Part 3: What Is the Reality of Voice Shopping Today?
When consumers say they plan to use voice assistants for shopping, this goes way beyond the early grocery deployments. Compared to electronics, books and clothing, grocery is a minor category for online purchases. Granted, driven by billions of dollars of capital investment, grocery delivery by Instacart, AmazonFresh,, Google Express, and others, is expanding the online share of the grocery market quickly.
The State of Voice Shopping, Part 2: “OK Google, when will I be able to shop by voice?”
In Part 1, Status of Voice and Virtual Assistants, we looked at the smart speaker market driving adoption of the voice user interface. The ubiquity of the voice-interactive virtual assistant, now on 100 million smart speakers and 2 billion phones and other devices,...
The State of Voice Shopping, Part 1: Status of Voice and Virtual Assistants Today
The first virtual assistants were mostly special purpose. When we deployed Sprint Voice Command in 2001, it was used by millions of users everyday, primarily used for voice dialing, and used for other tasks such as news, weather, stocks, etc. less frequently. Back...
The Long-tail Campaign Dilemma
The Long Tail campaign Dilemma: How to improve long-tail keyword performance without consuming lots of time updating many thousands of landing page destinations
One Statistic Demonstrates Why Many Retailers Struggle with Paid Search
Looking to do everything possible to help online retailers improve the accuracy of their paid search advertising, Vioby decided to conduct some research into the field. What we found helped contextualize why so many organizations struggle to direct shoppers to...
Voice Search: Two Tasks for E-Commerce Search Marketers To Do Now
Summary Voice search is being used more and more often and many pundits are discussing the effect on search marketing. Perhaps the most important impact on e-commerce will be that your shoppers are using longer search queries to be more expressive of what they want....
Vioby Announces New Automated Optimization Product for E-Commerce Search Marketers
New integration with SEM platforms delivers additional improvements in shopper experience Boston, MA 09/12/2017 Vioby, developer of the first marketing automation product that determines the most relevant landing page for every keyword, today announced an advanced...
Do Long-Tail Keywords in Search Ad Campaigns Really Improve Conversion?
To get the answer, we analyzed real campaign data Do long-tail keywords actually improve conversion rate? It makes perfect intuitive sense that, when a shopper is searching for a “jimmy choo women’s black leather jacket” and then actually lands on a page showing...
Just How Fast Do E-Commerce Websites Change?
Just as merchandisers change the brick-and-mortar shop window regularly to reflect the latest trends and new items, so do online store webpages.
