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The Problematic Search for Women’s Blue Nike Shoes

Competing keywords — are they bad?

When you bid on a keyword, AdWords gives you tools to check to see if it is a duplicate to your other keywords. In analyzing our clients’ search term report data, however, we found a very different situation where keywords are definitely competing against one another and the result is often not very good.

What I am talking about here is distinct—not duplicate—keywords in your campaigns that are competing to be AdWords’ choice for the competitive auction. Fortunately, discovering the long-tail keywords that better match your shopper queries solves this problem.

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4 Key Updates to Your SEM Campaigns You Need to Do Now

Your SEM campaigns are not up-to-date.

Every week, your e-commerce store has hundreds of new products, as well as changes the website including new and deleted categories, styles, filters and facets.

Are you keeping up with those changes for your SEM search marketing campaigns? When a shopper clicks on your search ad, is the destination landing page on your site up to date? Would you know if it were not? Are the catalog changes enough to really matter?

Here are 4 key updates you need to do regularly.

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