by Mike Krasner | Jan 6, 2020 | Industry News
A recent article in Harvard Business Review discusses how brands can “stand out” in the new world of retail where shoppers increasingly are using Alexa, Google Assistant and Siri for voice shopping. Just as brands have made deals for shelf space in stores...
by Mike Krasner | Jan 6, 2020 | Industry News
The Capgenini Research Institute recently looked at how organizations and consumers are embracing voice assistants. Consumers are actually preferring to interact with intelligent assistants, particularly for researching products and customer service after...
by Mike Krasner | Jan 6, 2020 | Industry News
Although Amazon Alexa currently has the most deployed “smart speakers”, Loop Ventures is forecasting that Google Home will surpass Alexa and be the market leader by 2022. According to Voicebot.ai, Google Home will have nearly half of the smart speaker...
by Mike Krasner | Sep 12, 2017 | Industry News, Paid-Search Advertising Optimization
New integration with SEM platforms delivers additional improvements in shopper experience Boston, MA 09/12/2017 Vioby, developer of the first marketing automation product that determines the most relevant landing page for every keyword, today announced an advanced...
by ViobyWP | Mar 10, 2017 | Industry News
It seems like Voice Activated Internet is here to stay. The boldest forecast we have seen so far. According to RBC, Alexa and Echo will generate $10B of revenues by 2020. The investment bank has dubbed the technology “voice-activated internet (VAI)” and...
by ViobyWP | Feb 27, 2017 | Industry News
On July 26, 2016, Google unveiled an update that introduced expanded text ads. The new ad format promised to transform the performance of its text ads, quoting several customers with CTR performance improvements of 79% to more than 100%. Standard text ad Expanded...
