by Mike Krasner | Sep 12, 2017 | Industry News, Paid-Search Advertising Optimization
New integration with SEM platforms delivers additional improvements in shopper experience Boston, MA 09/12/2017 Vioby, developer of the first marketing automation product that determines the most relevant landing page for every keyword, today announced an advanced...
by ViobyWP | Mar 10, 2017 | Industry News
It seems like Voice Activated Internet is here to stay. The boldest forecast we have seen so far. According to RBC, Alexa and Echo will generate $10B of revenues by 2020. The investment bank has dubbed the technology “voice-activated internet (VAI)” and...
by ViobyWP | Feb 27, 2017 | Industry News
On July 26, 2016, Google unveiled an update that introduced expanded text ads. The new ad format promised to transform the performance of its text ads, quoting several customers with CTR performance improvements of 79% to more than 100%. Standard text ad Expanded...
by Mike Krasner | Apr 15, 2016 | Industry News
Good sponsored article on Voice Search in MarketingLand by Microsoft Bing. Two key points: Voice search is here now. Through Apple Siri, Google Now, Microsoft Cortana and directly through search engines. Spoken queries are different than typed search queries —...
by Mike Krasner | Mar 30, 2016 | Industry News
Jacob Baadsgaard, CEO of Disruptive Advertising wrote this article in Entrepreneur using data from auditing over 2000 Google AdWord accounts. We all know that getting great performance from SEM search ad campaigns take work. The details are very important and knowing...
by Mike Krasner | Mar 23, 2016 | Industry News
When Google changed its SERP display to eliminate ads in the right rail, many search marketers panicked. Here’s a great article by Larry Kim showing real data. His analysis — “Very little has changed. The sky hasn’t fallen.” An excerpt of the...
