Were expanded text ads such a revolution?

On July 26, 2016,  Google unveiled an update that introduced expanded text ads. The new ad format promised to transform the performance of its text ads,  quoting several customers with CTR performance improvements of 79% to more than 100%. Standard text ad Expanded...

Impact of Voice Search on SEM

Good sponsored article on Voice Search in MarketingLand by Microsoft Bing. Two key points: Voice search is here now. Through Apple Siri, Google Now, Microsoft Cortana and directly through search engines. Spoken queries are different than typed search queries —...

4 Key Findings from AdWords Audits

Jacob Baadsgaard, CEO of Disruptive Advertising wrote this article in Entrepreneur using data from auditing over 2000 Google AdWord accounts. We all know that getting great performance from SEM search ad campaigns take work. The details are very important and knowing...