How Brands Can Stand Out for Voice Shopping

A recent article in Harvard Business Review discusses how brands can “stand out” in the new world of retail where shoppers increasingly are using Alexa, Google Assistant and Siri for voice shopping. Just as brands have made deals for shelf space in stores...

Were expanded text ads such a revolution?

On July 26, 2016,  Google unveiled an update that introduced expanded text ads. The new ad format promised to transform the performance of its text ads,  quoting several customers with CTR performance improvements of 79% to more than 100%. Standard text ad Expanded...