by Mike Krasner | Feb 25, 2014 | Mobile Shopping
Keyword search is very good. It is used everywhere because it is very powerful, able to search through data and find items of interest. Search engines such as Google have used the data from billions of searches to train sophisticated statistical algorithms that...
by Mike Krasner | Jan 13, 2014 | Mobile Shopping
There are many parts of the online shopping process and all have to work well in order for the shopper to have a great user experience. It only takes one bad spot in the long chain from the first contact with the shopper to supporting the customer after the purchase...
by Mike Krasner | Nov 29, 2013 | Mobile Shopping
In the last part, we presented examples of new concepts in mobile apps that are making it easier for users to get to the mobile store and directly to relevant content and making mobile payments easier and faster. The part of the shopping process that Vioby is focused...
by Mike Krasner | Sep 27, 2013 | Mobile Shopping
In part 2, we discussed thinking of building mobile shopping as the problem of porting a good desktop app to mobile by finding ways to mitigate the limitations of the mobile device ends up delivering a frustrating shopping experience. And this user frustration is...
by Mike Krasner | Sep 20, 2013 | Mobile Shopping
In the first part, I looked at issues that brands say are problems with the mobile interaction with their customers and some differences between desktop and mobile. In this part, I look at some of the current mobile shopping apps and propose alternatives. The current...
by Mike Krasner | Sep 9, 2013 | Mobile Shopping
The articles and studies illustrating user frustration with mobile apps are everywhere. For anyone still questioning whether that is true for mobile shopping, I point to an Accenture report earlier this year that said, “Consumers remain bullish on the in-store...
