by Mike Krasner | May 29, 2020 | Personalization, Voice Shopping
The concept of Personalized Conversational Shopping is to bring that great in-store experience online. Shopping that is driven by understanding the shopper AND the store. The user experience is like conversing with an efficient, intelligent sales associate. When you...
by Mike Krasner | May 26, 2020 | Personalization, Voice Shopping
Look at those e-commerce metrics! None of which are not at all surprising at this point. Simply put, with 95% of the US population impacted by stay-at-home restrictions, online is absorbing the offline retail economy at the moment. The surge of page visits and...
by Mike Krasner | May 25, 2020 | Personalization, Voice Shopping
The current crisis is having a huge impact on shopping behavior. Those who had embraced e-commerce increased their volume. And many who were reluctant to use online shopping have now jumped in. The numbers are as incredible as the pandemic itself — in 8 weeks,...
by Mike Krasner | Feb 12, 2020 | Voice Shopping
In Part 3 of this series, we explored the early voice shopping that has actually been deployed and their capabilities. And, we looked at what consumers are saying they want. (If you would like to start with Part 1, it can be found here). In this final Part 4, we...
by Mike Krasner | Jan 22, 2020 | Voice Shopping
In Part 2 of this series, we looked at the the expectations and hype of voice shopping. We can be skeptical of projections of $40 billion of voice shopping purchases by 2022, but this is still a small fraction of online retail. And major retail and brand CMOs are...
by Mike Krasner | Jan 14, 2020 | Voice Shopping
In Part 1, Status of Voice and Virtual Assistants, we looked at the smart speaker market driving adoption of the voice user interface. The ubiquity of the voice-interactive virtual assistant, now on 100 million smart speakers and 2 billion phones and other devices,...
