Frequently Asked Questions
What is the Vioby Search Advertising Optimizer?
The Search Advertising Optimizer dynamically redirects your paid-search campaign ad clicks to the most relevant landing pages on your e-commerce site. It uses big data predictive analytics on campaign keywords, search queries, catalog and product data to create the optimal redirection to your existing website. The solution also includes a tool for SEM campaign managers to automate discovery and configuration of keywords and negative keywords for existing campaigns.
What kinds of paid-search advertising is this designed for?
The Vioby Search Advertising Optimizer is designed for paid-search advertising campaigns including Google AdWords, Bing and Yahoo.
Is it a set of tools or a cloud service or both?
Both. The tools analyze data to help the SEM manager configure the campaign. They analyze your website, catalog and products, as well as campaign data including keyword, search query term and analytics tracking reports. For campaign configuration, keyword changes including new long-tail keywords, negative keywords and keyword deletions are suggested and the destination URLs are changed to use the cloud service. When a user does a search, sees your ad and clicks on it, our cloud service analyzes the search query data and places user at the optimal landing page on your website.
Why does this service improve campaign performance?
It is well known fact that every additional click that separates your shopper’s landing page and the “Add to Shopping Bag” reduces conversion. By continuous analysis of your site and catalog and understanding shoppers’ language, Vioby service finds an optimal landing page for each search query. By automating the process and constantly optimizing redirection, the shopper lands on your site on the most relevant page and with fewer clicks to discover their desired product. In addition, the automation eliminates the constant manual update of campaign destination URL landing pages, reducing campaign management time and effort.
Is this compatible with my analytics/tracking/bid optimization/etc service? I use Kenshoo/Marin/CoreMetrics/Dart Search/Google Analytics/AdWords Analytics.
Yes, it is compatible with your tracking. You use the same tools that now add tracking information to your destination URLs. These tools add that same tracking information on the optimized Vioby destination URLs.
Do I have to modify my website? Will my IT department need to be involved?
No modifications to your website are required and your IT department does not need to be involved. Our tools analyze your website and understand the categories, facets and filters and use your existing mechanisms to determine and place the user on the most relevant landing page.
Do I have to install software?
No. The service combines online tools and a cloud service. There is no installation of software and no modifications to your website.
Where are the cloud service and tools hosted?
They are hosted on major cloud service providers, such as Amazon Web Services, to ensure the highest reliability, connectivity and security.
How will this change the user experience (UX)?
The user who does a search and then clicks on your ad will not be aware that additional processing has taken place. The only change will be that the destination landing page for the user on your website will be more relevant to the user’s actual search query. Landing on the most relevant page means being several clicks closer to “Add to Shopping Bag”.
How this service is different from Google’s Product Listing Ads (PLAs)?
Google PLAs allow you to promote individual products and compete with other retailers offering those products. The Vioby Search Advertising Optimizer allows you to better optimize your current paid-search campaigns that promote your product categories and groups of products as well as individual products on your site and better utilize your keyword campaigns. Since many users are searching to find what you have in a category, those searches do not result in one individual product and are not as appropriate for Google PLA ads. The Vioby service allow you to display the most relevant product inventory to your customers and let them choose the best of that selection for themselves.
How this service is different from Google’s Dynamic Search Ads?
Google Dynamic Search Ads automatically generate ads based on your website pages that are indexed by Google’s bots for its organic search index. This set, though, misses much of the power of your website to display exactly what a user is looking for. The Vioby service is able to redirect users to pages on your website that are created using your categories, filters, facets and search mechanism, thus providing a much better match to the user’s search query.
Can agencies use the service for their clients?
Yes, many of the campaigns currently using the Vioby Search Advertising Optimizer are managed by agencies. The Vioby account may be managed either by the advertiser or directly by the agency.
How can I sign up for my company or agency?
Just go to www.vioby.com/contact and drop us a note.
How much does it cost?
The cloud service and use of the tools is priced as a monthly service fee plus a usage fee that is based on a percentage of the monthly ad spend for campaigns that are enabled by our service, with discounted pricing for volume usage and commitment. Please contact us to discuss pricing.