A recent article in Harvard Business Review discusses how brands can “stand out” in the new world of retail where shoppers increasingly are using Alexa, Google Assistant and Siri for voice shopping.

Just as brands have made deals for shelf space in stores and on websites, they now should be planning on how they will get “shelf space” on voice-interactive virtual assistants.

Which brands get presented when Siri or Google Assistant is asked for an item?  How can brands use their insights into their consumers to gain advantage? 

The article written by David Mayer, senior partner at Lippincott, which is Oliver Wyman’s creative consultancy, and Nick Harrison, partner and co-lead of Oliver Wyman’s retail and consumer goods global practice has insight and advice for brandsHere is the article in Harvard Business Review.