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Vioby Announces New Automated Optimization Product for E-Commerce Search Marketers

by Mike Krasner | Sep 12, 2017 | Industry News, Paid-Search Advertising Optimization

New integration with SEM platforms delivers additional improvements in shopper experience Boston, MA 09/12/2017 Vioby, developer of the first marketing automation product that determines the most relevant landing page for every keyword, today announced an advanced...

New Retail Search Marketing Data Shows Over 30% Conversion Improvement for Long-Tail Keywords

by Mike Krasner | Jun 1, 2017 | Pre Release

BOSTON, June 6, 2017 – Search advertising campaigns report dramatic lift in performance using AI technology automation E-commerce search marketers who use long-tail keywords to capture more of the intent of their shoppers see over 30% improvement in conversion rate,...

Just How Fast Do E-Commerce Websites Change?

by Mike Krasner | Apr 12, 2017 | Paid-Search Advertising Optimization

New data shows that a more than 62% of webpages on e-commerce sites are modified each month Just as merchandisers change the brick-and-mortar shop window regularly to reflect the latest trends and new items, so do online store webpages. But, how much do they really...

Artificial Intelligence (AI) Invades Marketing

by Mike Krasner | Nov 8, 2016 | Paid-Search Advertising Optimization

Artificial intelligence (AI) is a term that is often loosely used and can conjure up examples from classic sci-fi movies such as Skynet, the defense network that become “self-aware” in 1984’s The Terminator, and HAL, the  HAL-9000 supercomputer in...

The Problematic Search for Women’s Blue Nike Shoes

by Mike Krasner | Apr 6, 2016 | Paid-Search Advertising Optimization

A Surprising Cause of Competing Keywords When you bid on a keyword, AdWords gives you tools to check to see if it is a duplicate to your other keywords. In analyzing our clients’ search term report data, however, we found a very different situation where keywords are...
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