by Mike Krasner | Sep 12, 2017 | Industry News, Paid-Search Advertising Optimization
New integration with SEM platforms delivers additional improvements in shopper experience Boston, MA 09/12/2017 Vioby, developer of the first marketing automation product that determines the most relevant landing page for every keyword, today announced an advanced...
by Mike Krasner | Jun 1, 2017 | Pre Release
BOSTON, June 6, 2017 – Search advertising campaigns report dramatic lift in performance using AI technology automation E-commerce search marketers who use long-tail keywords to capture more of the intent of their shoppers see over 30% improvement in conversion rate,...
by Mike Krasner | Apr 12, 2017 | Paid-Search Advertising Optimization
New data shows that a more than 62% of webpages on e-commerce sites are modified each month Just as merchandisers change the brick-and-mortar shop window regularly to reflect the latest trends and new items, so do online store webpages. But, how much do they really...
by Mike Krasner | Nov 8, 2016 | Paid-Search Advertising Optimization
Artificial intelligence (AI) is a term that is often loosely used and can conjure up examples from classic sci-fi movies such as Skynet, the defense network that become “self-aware” in 1984’s The Terminator, and HAL, the HAL-9000 supercomputer in...
by Mike Krasner | Apr 6, 2016 | Paid-Search Advertising Optimization
A Surprising Cause of Competing Keywords When you bid on a keyword, AdWords gives you tools to check to see if it is a duplicate to your other keywords. In analyzing our clients’ search term report data, however, we found a very different situation where keywords are...
