by Mike Krasner | Dec 11, 2015 | Paid-Search Advertising Optimization
Your paid-search campaign is working pretty well, but you are always working for that extra performance gain. You read the experts’ blogs for ideas, refine your bidding, eliminate poorly converting keywords, change match types, work on creative, all working to improve...
by Mike Krasner | Feb 25, 2014 | Mobile Shopping
Keyword search is very good. It is used everywhere because it is very powerful, able to search through data and find items of interest. Search engines such as Google have used the data from billions of searches to train sophisticated statistical algorithms that...
by Mike Krasner | Jan 13, 2014 | Mobile Shopping
There are many parts of the online shopping process and all have to work well in order for the shopper to have a great user experience. It only takes one bad spot in the long chain from the first contact with the shopper to supporting the customer after the purchase...
