by ViobyWP | Feb 27, 2017 | Industry News
On July 26, 2016, Google unveiled an update that introduced expanded text ads. The new ad format promised to transform the performance of its text ads, quoting several customers with CTR performance improvements of 79% to more than 100%. Standard text ad Expanded...
by Mike Krasner | Mar 2, 2016 | Paid-Search Advertising Optimization
We were working on keywords for an SEM campaign and found a good, simple example showing that long-tail keywords — which capture more of what a shopper is saying they want — can also be cheaper to bid on! I thought I would expand that for a quick blog...
by Mike Krasner | Mar 2, 2015 | Paid-Search Advertising Optimization
Shopping today often starts with a search. Google, Bing, Yahoo. Just input what you want and the search engine gives you a great list—ads from vendors and an organic search result of pages that the search engine thinks is a match to your request. For the retailer,...
