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Voice Search: Two Tasks for E-Commerce Search Marketers To Do Now

by Mike Krasner | Nov 20, 2017 | Paid-Search Advertising Optimization

Summary Voice search is being used more and more often and many pundits are discussing the effect on search marketing. Perhaps the most important impact on e-commerce will be that your shoppers are using longer search queries to be more expressive of what they want....

Vioby Announces New Automated Optimization Product for E-Commerce Search Marketers

by Mike Krasner | Sep 12, 2017 | Industry News, Paid-Search Advertising Optimization

New integration with SEM platforms delivers additional improvements in shopper experience Boston, MA 09/12/2017 Vioby, developer of the first marketing automation product that determines the most relevant landing page for every keyword, today announced an advanced...

New Retail Search Marketing Data Shows Over 30% Conversion Improvement for Long-Tail Keywords

by Mike Krasner | Jun 1, 2017 | Pre Release

BOSTON, June 6, 2017 – Search advertising campaigns report dramatic lift in performance using AI technology automation E-commerce search marketers who use long-tail keywords to capture more of the intent of their shoppers see over 30% improvement in conversion rate,...

Just How Fast Do E-Commerce Websites Change?

by Mike Krasner | Apr 12, 2017 | Paid-Search Advertising Optimization

New data shows that a more than 62% of webpages on e-commerce sites are modified each month Just as merchandisers change the brick-and-mortar shop window regularly to reflect the latest trends and new items, so do online store webpages. But, how much do they really...

Did You Miss the Huge Shift in Consumer Online Shopping?

by Mike Krasner | Feb 7, 2017 | Paid-Search Advertising Optimization

How consumers shop online changed dramatically in the past year. It has been true for years that most shoppers start their online shopping with a search. And, given Google’s leading position in search, I assumed that shoppers mostly started with a Google search....
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