by Mike Krasner | Nov 20, 2017 | Paid-Search Advertising Optimization
Summary Voice search is being used more and more often and many pundits are discussing the effect on search marketing. Perhaps the most important impact on e-commerce will be that your shoppers are using longer search queries to be more expressive of what they want....
by Mike Krasner | Mar 2, 2015 | Paid-Search Advertising Optimization
Shopping today often starts with a search. Google, Bing, Yahoo. Just input what you want and the search engine gives you a great list—ads from vendors and an organic search result of pages that the search engine thinks is a match to your request. For the retailer,...
by Mike Krasner | Feb 25, 2014 | Mobile Shopping
Keyword search is very good. It is used everywhere because it is very powerful, able to search through data and find items of interest. Search engines such as Google have used the data from billions of searches to train sophisticated statistical algorithms that...
