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Why is mobile shopping difficult? And what can we do about it? (Part 3)

by Mike Krasner | Sep 27, 2013 | Mobile Shopping

In part 2, we discussed thinking of building mobile shopping as the problem of porting a good desktop app to mobile by finding ways to mitigate the limitations of the mobile device ends up delivering a frustrating shopping experience. And this user frustration is...

Why is mobile shopping difficult? And what can we do about it? (Part 2)

by Mike Krasner | Sep 20, 2013 | Mobile Shopping

In the first part, I looked at issues that brands say are problems with the mobile interaction with their customers and some differences between desktop and mobile. In this part, I look at some of the current mobile shopping apps and propose alternatives. The current...
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