by Alec Belfer | Mar 14, 2019 | Paid-Search Advertising Optimization, Vioby News
The Relationship between Search Term Length and Conversion The relationship between Search Term Length and Conversion rate has been discussed by many, for example, Long-tail Campaign Performance Study, Long-Tail Keywords: A Better Way to Connect with Customers, and...
by Alec Belfer | Feb 26, 2019 | Paid-Search Advertising Optimization, Vioby News
Looking to do everything possible to help online retailers improve the accuracy of their paid search advertising, Vioby decided to conduct some research into the field. What we found helped contextualize why so many organizations struggle to direct shoppers to...
by Mike Krasner | Nov 20, 2017 | Paid-Search Advertising Optimization
Summary Voice search is being used more and more often and many pundits are discussing the effect on search marketing. Perhaps the most important impact on e-commerce will be that your shoppers are using longer search queries to be more expressive of what they want....
by Mike Krasner | May 30, 2017 | Paid-Search Advertising Optimization
To get the answer, we analyzed real campaign data Do long-tail keywords actually improve conversion rate? It makes perfect intuitive sense that, when a shopper is searching for a “jimmy choo women’s black leather jacket” and then actually lands on a page showing...
by Mike Krasner | Feb 7, 2017 | Paid-Search Advertising Optimization
How consumers shop online changed dramatically in the past year. It has been true for years that most shoppers start their online shopping with a search. And, given Google’s leading position in search, I assumed that shoppers mostly started with a Google search....
