by Alec Belfer | Mar 14, 2019 | Paid-Search Advertising Optimization, Vioby News
The Relationship between Search Term Length and Conversion The relationship between Search Term Length and Conversion rate has been discussed by many, for example, Long-tail Campaign Performance Study, Long-Tail Keywords: A Better Way to Connect with Customers, and...
by Alec Belfer | Feb 26, 2019 | Paid-Search Advertising Optimization, Vioby News
Looking to do everything possible to help online retailers improve the accuracy of their paid search advertising, Vioby decided to conduct some research into the field. What we found helped contextualize why so many organizations struggle to direct shoppers to...
by Mike Krasner | Sep 12, 2017 | Industry News, Paid-Search Advertising Optimization
New integration with SEM platforms delivers additional improvements in shopper experience Boston, MA 09/12/2017 Vioby, developer of the first marketing automation product that determines the most relevant landing page for every keyword, today announced an advanced...
by Mike Krasner | May 30, 2017 | Paid-Search Advertising Optimization
To get the answer, we analyzed real campaign data Do long-tail keywords actually improve conversion rate? It makes perfect intuitive sense that, when a shopper is searching for a “jimmy choo women’s black leather jacket” and then actually lands on a page showing...
by Mike Krasner | Apr 12, 2017 | Paid-Search Advertising Optimization
New data shows that a more than 62% of webpages on e-commerce sites are modified each month Just as merchandisers change the brick-and-mortar shop window regularly to reflect the latest trends and new items, so do online store webpages. But, how much do they really...
