by Mike Krasner | Sep 12, 2017 | Industry News, Paid-Search Advertising Optimization
New integration with SEM platforms delivers additional improvements in shopper experience Boston, MA 09/12/2017 Vioby, developer of the first marketing automation product that determines the most relevant landing page for every keyword, today announced an advanced...
by Mike Krasner | May 30, 2017 | Paid-Search Advertising Optimization
To get the answer, we analyzed real campaign data Do long-tail keywords actually improve conversion rate? It makes perfect intuitive sense that, when a shopper is searching for a “jimmy choo women’s black leather jacket” and then actually lands on a page showing...
by Mike Krasner | Apr 12, 2017 | Paid-Search Advertising Optimization
New data shows that a more than 62% of webpages on e-commerce sites are modified each month Just as merchandisers change the brick-and-mortar shop window regularly to reflect the latest trends and new items, so do online store webpages. But, how much do they really...
by ViobyWP | Feb 27, 2017 | Industry News
On July 26, 2016, Google unveiled an update that introduced expanded text ads. The new ad format promised to transform the performance of its text ads, quoting several customers with CTR performance improvements of 79% to more than 100%. Standard text ad Expanded...
by Mike Krasner | Feb 7, 2017 | Paid-Search Advertising Optimization
How consumers shop online changed dramatically in the past year. It has been true for years that most shoppers start their online shopping with a search. And, given Google’s leading position in search, I assumed that shoppers mostly started with a Google search....
