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“Out of Stock” Is the New Normal

by Mike Krasner | Apr 22, 2020 | Paid-Search Advertising Optimization

  No Longer “Business as Usual” As marketers, much of our work can easily be done out of the office. Plus a few Zoom meetings, of course. But unusual times requires us to adapt to unusual circumstances  You surely have seen out-of-stock items...

The Long-tail Campaign Dilemma

by Alec Belfer | Mar 14, 2019 | Paid-Search Advertising Optimization, Vioby News

The Relationship between Search Term Length and Conversion The relationship between Search Term Length and Conversion rate has been discussed by many, for example, Long-tail Campaign Performance Study,  Long-Tail Keywords: A Better Way to Connect with...

Voice Search: Two Tasks for E-Commerce Search Marketers To Do Now

by Mike Krasner | Nov 20, 2017 | Paid-Search Advertising Optimization

Summary Voice search is being used more and more often and many pundits are discussing the effect on search marketing. Perhaps the most important impact on e-commerce will be that your shoppers are using longer search queries to be more expressive of what they want....

Vioby Announces New Automated Optimization Product for E-Commerce Search Marketers

by Mike Krasner | Sep 12, 2017 | Industry News, Paid-Search Advertising Optimization

New integration with SEM platforms delivers additional improvements in shopper experience Boston, MA 09/12/2017 Vioby, developer of the first marketing automation product that determines the most relevant landing page for every keyword, today announced an advanced...

New Retail Search Marketing Data Shows Over 30% Conversion Improvement for Long-Tail Keywords

by Mike Krasner | Jun 1, 2017 | Pre Release

BOSTON, June 6, 2017 – Search advertising campaigns report dramatic lift in performance using AI technology automation E-commerce search marketers who use long-tail keywords to capture more of the intent of their shoppers see over 30% improvement in conversion rate,...
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