by Alec Belfer | Mar 14, 2019 | Paid-Search Advertising Optimization, Vioby News
The Relationship between Search Term Length and Conversion The relationship between Search Term Length and Conversion rate has been discussed by many, for example, Long-tail Campaign Performance Study, Long-Tail Keywords: A Better Way to Connect with Customers, and...
by Mike Krasner | Nov 20, 2017 | Paid-Search Advertising Optimization
Summary Voice search is being used more and more often and many pundits are discussing the effect on search marketing. Perhaps the most important impact on e-commerce will be that your shoppers are using longer search queries to be more expressive of what they want....
by Mike Krasner | Sep 12, 2017 | Industry News, Paid-Search Advertising Optimization
New integration with SEM platforms delivers additional improvements in shopper experience Boston, MA 09/12/2017 Vioby, developer of the first marketing automation product that determines the most relevant landing page for every keyword, today announced an advanced...
by Mike Krasner | Jun 1, 2017 | Pre Release
BOSTON, June 6, 2017 – Search advertising campaigns report dramatic lift in performance using AI technology automation E-commerce search marketers who use long-tail keywords to capture more of the intent of their shoppers see over 30% improvement in conversion rate,...
by Mike Krasner | May 30, 2017 | Paid-Search Advertising Optimization
To get the answer, we analyzed real campaign data Do long-tail keywords actually improve conversion rate? It makes perfect intuitive sense that, when a shopper is searching for a “jimmy choo women’s black leather jacket” and then actually lands on a page showing...
