by Mike Krasner | Nov 20, 2017 | Paid-Search Advertising Optimization
Summary Voice search is being used more and more often and many pundits are discussing the effect on search marketing. Perhaps the most important impact on e-commerce will be that your shoppers are using longer search queries to be more expressive of what they want....
by Mike Krasner | Mar 2, 2016 | Paid-Search Advertising Optimization
We were working on keywords for an SEM campaign and found a good, simple example showing that long-tail keywords — which capture more of what a shopper is saying they want — can also be cheaper to bid on! I thought I would expand that for a quick blog...
by Mike Krasner | Mar 2, 2015 | Paid-Search Advertising Optimization
Shopping today often starts with a search. Google, Bing, Yahoo. Just input what you want and the search engine gives you a great list—ads from vendors and an organic search result of pages that the search engine thinks is a match to your request. For the retailer,...
