by Mike Krasner | Sep 12, 2017 | Industry News, Paid-Search Advertising Optimization
New integration with SEM platforms delivers additional improvements in shopper experience Boston, MA 09/12/2017 Vioby, developer of the first marketing automation product that determines the most relevant landing page for every keyword, today announced an advanced...
by Mike Krasner | Feb 7, 2017 | Paid-Search Advertising Optimization
How consumers shop online changed dramatically in the past year. It has been true for years that most shoppers start their online shopping with a search. And, given Google’s leading position in search, I assumed that shoppers mostly started with a Google search....
by Mike Krasner | Mar 2, 2016 | Paid-Search Advertising Optimization
We were working on keywords for an SEM campaign and found a good, simple example showing that long-tail keywords — which capture more of what a shopper is saying they want — can also be cheaper to bid on! I thought I would expand that for a quick blog...
by Mike Krasner | Dec 11, 2015 | Paid-Search Advertising Optimization
Your paid-search campaign is working pretty well, but you are always working for that extra performance gain. You read the experts’ blogs for ideas, refine your bidding, eliminate poorly converting keywords, change match types, work on creative, all working to improve...
by Mike Krasner | Mar 2, 2015 | Paid-Search Advertising Optimization
Shopping today often starts with a search. Google, Bing, Yahoo. Just input what you want and the search engine gives you a great list—ads from vendors and an organic search result of pages that the search engine thinks is a match to your request. For the retailer,...
