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Vioby Announces New Automated Optimization Product for E-Commerce Search Marketers

by Mike Krasner | Sep 12, 2017 | Industry News, Paid-Search Advertising Optimization

New integration with SEM platforms delivers additional improvements in shopper experience Boston, MA 09/12/2017 Vioby, developer of the first marketing automation product that determines the most relevant landing page for every keyword, today announced an advanced...

Did You Miss the Huge Shift in Consumer Online Shopping?

by Mike Krasner | Feb 7, 2017 | Paid-Search Advertising Optimization

How consumers shop online changed dramatically in the past year. It has been true for years that most shoppers start their online shopping with a search. And, given Google’s leading position in search, I assumed that shoppers mostly started with a Google search....

Great SEM example of the benefit of long-tail keywords

by Mike Krasner | Mar 2, 2016 | Paid-Search Advertising Optimization

We were working on keywords for an SEM campaign and found a good, simple example showing that long-tail keywords — which capture more of what a shopper is saying they want — can also be cheaper to bid on! I thought I would expand that for a quick blog...

Why Selecting the Best Landing Page Destinations Is Critical for Paid Search

by Mike Krasner | Dec 11, 2015 | Paid-Search Advertising Optimization

Your paid-search campaign is working pretty well, but you are always working for that extra performance gain. You read the experts’ blogs for ideas, refine your bidding, eliminate poorly converting keywords, change match types, work on creative, all working to improve...

Want to Increase Conversion Rate AND Reduce PPC Campaign Cost?

by Mike Krasner | Mar 2, 2015 | Paid-Search Advertising Optimization

Shopping today often starts with a search. Google, Bing, Yahoo. Just input what you want and the search engine gives you a great list—ads from vendors and an organic search result of pages that the search engine thinks is a match to your request. For the retailer,...
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