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The State of Voice Shopping, Part 4: How Can Brands Prepare?

by Mike Krasner | Feb 12, 2020 | Voice Shopping

In Part 3 of this series, we explored the early voice shopping that has actually been deployed and their capabilities. And, we looked at what consumers are saying they want. (If you would like to start with Part 1, it can be found here). In this final Part 4, we...

The State of Voice Shopping, Part 3: What Is the Reality of Voice Shopping Today?

by Mike Krasner | Jan 22, 2020 | Voice Shopping

In Part 2 of this series, we looked at the the expectations and hype of voice shopping. We can be skeptical of projections of $40 billion of voice shopping purchases by 2022, but this is still a small fraction of online retail. And major retail and brand CMOs are...

The State of Voice Shopping, Part 2: “OK Google, when will I be able to shop by voice?”

by Mike Krasner | Jan 14, 2020 | Voice Shopping

In Part 1, Status of Voice and Virtual Assistants, we looked at the smart speaker market driving adoption of the voice user interface. The ubiquity of the voice-interactive virtual assistant, now on 100 million smart speakers and 2 billion phones and other devices,...

The State of Voice Shopping, Part 1: Status of Voice and Virtual Assistants Today

by Mike Krasner | Dec 17, 2019 | Vioby News, Voice Shopping

The first virtual assistants were mostly special purpose. When we deployed Sprint Voice Command in 2001, it was used by millions of users everyday, primarily used for voice dialing, and used for other tasks such as news, weather, stocks, etc. less frequently. Back...
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